Startups turn to revenue discipline as funding tightens
Founders are prioritising gross margin and retention over headline growth.
A tougher funding environment is forcing early-stage companies to rethink the metrics they put at the centre of their pitch.
Investors say the bar has shifted from user growth toward contribution margin, retention and a credible path to breakeven.
Founders who have adapted describe the change as painful but clarifying.
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About the author
Chinedu Nwosu
Technology Editor
Chinedu Nwosu writes for BusinessPress.
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